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Marketing built for hospitality

Sell smarter. Reach further.

HMS helps hotels, resorts, and cruise lines drive more direct bookings, optimize distribution, and grow revenue — with the right technology and a team that lives and breathes hospitality.

No long-term contractsHospitality specialistsResults in 90 days

Direct revenue

$0.00M

+0%

ADR

$0

RevPAR

$0

ROAS

0.0x

Trusted by independent hotels, resorts & groups worldwide

Adrere AmellalAlbabenshalKenooz Shali lodgeGrand Hotel SmouhaDive Inn ResortAdrere AmellalAlbabenshalKenooz Shali lodgeGrand Hotel SmouhaDive Inn Resort

0%

Avg. lift in direct bookings

0.0x

Return on ad spend

0+

Hotels & resorts served

0+

Countries reached

Proven results

Growth you can actually see

Real movement in the numbers that matter — more direct revenue, a healthier channel mix, and lower cost of acquisition.

Direct revenue (12 months)

$0.00M

+38% YoY
JFMAMJJASOND

Booking channel mix

More direct, less commission

61%Direct
  • Direct61%
  • OTAs24%
  • Metasearch9%
  • B2B6%
Why HMS

A partner that thinks like an owner

We're not a generic agency bolting hotels onto a template. Hospitality is all we do — and it shows in the results.

Revenue-first, always

Every campaign ties back to RevPAR and profit — not vanity metrics.

Total transparency

Real dashboards, clear reporting, and no lock-in. You own your data and accounts.

Move fast, stay agile

We launch in weeks, not months, and optimize continuously against live data.

HMS rebuilt our direct channel from the ground up. Within two quarters our direct revenue overtook our biggest OTA — and our cost of acquisition dropped by a third.

E

Elena Markou

Director of Revenue, Aegean Bay Resort

Hotels & cruises

Built for every kind of stay

From boutique hotels and beach resorts to full cruise lines — we tailor the technology and the strategy to how you sell.

Resort pool at sunset
Resorts
Modern hotel room
Hotels
Cruise ship at sea
Cruises
Elegant hotel lobby
Boutique
Ocean view from a cruise
Voyages
How it works

From audit to scale in four steps

A clear, proven process designed to show measurable results inside the first 90 days.

01

Audit & Discover

We dig into your data, channels, and competitors to find exactly where revenue is leaking and where it can grow.

02

Strategy & Setup

A tailored marketing and distribution plan — campaigns, pricing, and tracking built around your property's goals.

03

Launch & Optimize

We activate campaigns across every channel and optimize continuously against real performance, not assumptions.

04

Report & Scale

Transparent reporting and a clear roadmap to scale what works into new markets and segments.

Let's turn your direct channel into your best channel

Book a free strategy call and we'll show you exactly where the opportunity is hiding in your numbers.